"Welcome! I'm excited to share my journey and experiences with you as I navigate life in Canada."
Someday, the things we thought would never happen, actually do.
"Growing up in the southern part of India, I would often hear stories about Niagara Falls – a name that felt so distant, almost mythical. It was the largest waterfall in the world, one of the seven wonders, a natural marvel that captured the imagination of many. I would see it on the news, in documentaries, and dream of witnessing its majesty one day. But in my small town, Niagara Falls seemed like something that belonged in a faraway land, something I could never experience in my lifetime.
Little did I know that years later, I would be living just 100KM from it, surrounded by the beauty and the opportunities of Canada. The dream that once felt so far away had turned into my reality. Today, I stand in awe of the very place I once only saw on TV, and it reminds me every day that no dream is too big, no journey too distant."

Let Me Introduce Myself
My Educational Background
MBA from Indian Institute of Management Kozhikode (2014-16)
B.Tech from National Institute of Technology Trichy (2006-10)
My Professional Experience
With 10+ years in marketing, I’ve managed campaigns, implemented automation, and transitioned into digital marketing through self-learning and experience.
Awards & Achievements
Achieved 6th rank in Mathematica’2003 among 50,000+ students, scored 100% in Class X Mathematics, and won silver medals in Kho-Kho and Carrom at Sangram’15, an inter-IIM sports competition.
Multilingual Speaker
I am fluent in five languages: English, Hindi, Telugu, Tamil, and Kannada (my mother tongue), allowing me to connect with diverse people and navigate various cultural contexts.
Cricket Enthusiast
I enjoy playing cricket in my free time. Owing to the challenges of weather and finding a team in Canada, I play on my VR headset and share the content on my YouTube channel with 600+ subscribers.
Sharing Experiences
Through ChashuVlogs, I share my experiences of living in Canada, covering daily life, challenges, and insights to help newcomers and those planning to migrate.
My Creative Journey
Chashu Vlogs – YouTube Channel
- 1,600+ Subscribers
- Content Creation
- Video Edting Skills
Working in Political Domain
- Marketing Agency Experience
- Digital Propagation at Scale!
- Experience of Leading a Team
Turning My Passion into Content
- Passion to Content
- Virtual Cricket Gameplay
- Building Community
My Professional Experience
Digital Marketing & E-commerce Specialist (Aug’23 - Dec’24)
- ABC Cork Co. – www.abccork.com – Umbrella of multiple brands for DIY wine & beer kits – B2B (wholesale) & B2C
VP TechnoMarketing (Sep’21 - Aug’22)
- DataSigns Technologies – www.myshubhlife.com - India’s largest embedded finance FinTech startup (Series B Funded) – B2C & B2B
Lead Analyst Digital Communications (Oct’20 - Aug’21)
- Indian Political Action Committee – www.indianpac.com – Political Consulting firm working towards World’s Largest Democracy & influencing policy making in India – B2C
Self Employed - Digital Marketing (Jul’16 - Sep’20)
- ChocolateFurnish – www.chocolatefurnish.com - E-commerce start-up in the field of second-hand furniture and appliances with inventory & aggregator model – B2C
Executive – Marketing (Jul’16 - Sep’20)
- Bharat Heavy Electricals Ltd – www.edn.bhel.com – One of the largest Engineering & Manufacturing companies in India –B2B
My Skills & Expertise
- Marketing & Digital Strategy
- Performance Marketing (Google & Facebook Ads)
- Retention Marketing (Loyalty & Gamification)
- Marketing Automation & Workflows
- Lead Generation & Conversion Optimization
- SEO & Content Marketing
- Technology & Tools
- WordPress Website Development
- Shopify Store Setup & Management
- Zendesk Help Center Setup & Customization
- CRM & Email Marketing Automation
- Content Creation & Storytelling
- YouTube Video Production (ChashuVlogs)
- Canva & Video Editing
- Scriptwriting & Engaging Narratives
- Social Media Content Planning
- Other Skills
- Data Analysis & Reporting
- Business Strategy & Growth
- Client & Freelancer Collaboration
- Problem-Solving & Critical Thinking

Driven by Learning
As a meritorious student, I received multiple awards and medals in recognition of my academic excellence and dedication to learning.

Academic Credentials
I graduated from NIT Trichy and completed my post-graduation from IIM Kozhikode, both renowned premier institutes in India.

Marketing Journey
At 22, I began my marketing career—attending seminars, selling solutions, and gradually transitioning into digital marketing, all through self-learning.

Personal Life
I got married and am blessed with a beautiful daughter, cherishing every moment of our family life.